Glossary

A set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other service.

A simulation of human intelligence by machines. AI can understand, analyze and interpret data similarly to the human brain and learn based on machine learning and influx of new data. Artificial intelligence is able to detect relationships between pieces of information, formulate conclusions and make simple decisions.

A system that automatically dials phone numbers and delivers calls with pre-recorded messages or connects to agents. It is widely used for marketing, appointment reminders, and information verification.

Capture information on calls made on telephone systems, including who made the call (name and number), who was called (name if available, and number), the date and time the call was made, the duration of the call, and typically dozens of usage and diagnostic information elements (for example, features used and reason for call termination).

A marketing term referring to a prompt that encourages the recipient of a message or communication to take a specific action, such as clicking a link, making a purchase, or subscribing to a service. CTAs are essential for converting leads into customers.

A telecommunications system enabling interactive service of a person calling the hotline. This means that the interlocutor, after listening to previously recorded messages, selects appropriate options using tones or keyboard. Today, this solution is outdated and is increasingly being replaced by voicebots, communicating with humans in a natural language.

A messaging protocol that enhances traditional SMS with features like multimedia content (images, videos, and buttons), improved group chat functionality, and higher security. RCS is seen as the successor to SMS, providing a more interactive and richer experience for consumers.

A protocol is an open, industry standard protocol designed to provide a flexible data communications interface.

An automatic voice assistant using natural language processing and talking to a human in natural language. Voicebots are used in many areas – such as customer service, recruitment and advertising.

A technology that allows sending pre-recorded voice messages to a large number of recipients simultaneously. It is commonly used for distributing important information, notifications, and reminders in industries like healthcare, finance, and retail.

A technology that enables voice calls to be made over an internet connection instead of traditional telephone lines. It offers lower costs and high-quality communication for businesses.