How a University Enhanced Student Engagement with Bulk SMS

Problem:

Redwood University with over 30,000 students struggled to keep students informed about important dates, deadlines, and events. Emails often went unread, and student attendance at key events and deadlines for assignments and registration was low. The administrative staff was overwhelmed with manually sending reminders, leading to inconsistent communication.

Task:

The university needed an efficient communication system to ensure students received timely updates about deadlines, events, and announcements. The goal was to improve student engagement, reduce missed deadlines, and increase attendance at university events.

Solution:

LynxSMS’s Bulk SMS service was implemented to send automated updates, event reminders, and deadline notifications. The SMS system was integrated with the university's management software, allowing:

• Automated reminders for deadlines, class cancellations, and events.
• Direct links to registration forms or event details within the SMS.
• Immediate alerts for emergency situations (e.g., campus closures).

Implementation:

The system was set up within a few days, allowing the university to segment messages by student year and department for targeted communication.

Results:

1. 40% Increase in Deadline Compliance: Students responded more promptly to deadlines, especially those related to registration and assignments.
2. 35% Rise in Event Attendance: Automated event reminders increased student participation in campus activities.
3. Administrative Efficiency Improved by 30%: Reduced time spent manually managing communications allowed staff to focus on other critical tasks.