How BistroHub Restaurant Chain Boosted Customer Retention with Voice Call Automation

Problem:

A mid-sized restaurant chain with 25 locations was struggling to retain customers and increase repeat visits. The marketing team relied heavily on email newsletters and social media promotions, but engagement was low. There was no direct way to remind regular customers of special promotions or offer personalized discounts based on their previous dining habits.

Task:

The restaurant needed a solution to directly engage customers, remind them of special deals, and drive repeat visits. The goal was to create a more personalized communication strategy that would increase customer retention and repeat visits.

Solution:

LynxSMS deployed a voice call automation system that sent personalized voice messages to regular customers about special promotions, loyalty rewards, and upcoming events. The system:

• Used customer data to tailor promotions to individual preferences.
• Offered an interactive feature allowing customers to make reservations via the voicebot.
• Sent automated birthday greetings with a discount offer.

Implementation:

The system was integrated with the restaurant's existing customer relationship management (CRM) software, enabling personalized and automated calls to loyal customers.

Results:

1. Customer Retention Increased by 28%: Personalized voice calls strengthened customer relationships and encouraged repeat visits.
2. 15% Growth in Reservations: The interactive voicebot made it easier for customers to book tables directly from the call.
3. 40% Increase in Engagement with Promotions: Customers were more likely to act on personalized offers, driving increased revenue during slow periods.