How GreenFuture Non-Profit Increased Donor Engagement with VoIP and SMS

Problem:

A non-profit organization focused on environmental advocacy was struggling to maintain regular communication with its donors and volunteers. Fundraising efforts were hampered by the lack of personalized engagement, and many donors did not renew their annual contributions. The organization needed a more effective way to reach out to supporters and keep them engaged throughout the year.

Task:

The organization aimed to implement a scalable communication system that would increase donor retention and drive engagement for upcoming fundraising campaigns and volunteer events. The goal was to create a personal connection with donors while reducing the workload on staff.

Solution:

LynxSMS implemented a VoIP system combined with SMS reminders to enhance communication with donors and volunteers. The solution included:

• Personalized VoIP calls to thank donors for their contributions and update them on the impact of their donations.
• SMS reminders about upcoming fundraising campaigns and events.
• Automated follow-up calls for pledges or renewals.

Implementation:

The VoIP system was integrated with the organization’s donor management platform, allowing for personalized calls and SMS messages to be sent based on donor history.

Results:

1. Donor Retention Increased by 22%: Personalized communication led to more donors renewing their annual contributions.
2. 30% Growth in Volunteer Participation: SMS reminders for events helped the organization attract more volunteers for key initiatives.
3. Fundraising Efficiency Improved by 25%: Automated follow-ups reduced the time staff spent managing communications, allowing them to focus on strategic goals.